State Farm Insurance recently implemented a campaign to promote safe driving
among high school students called "Celebrate My Drive."
According to State Farm, the campaign is meant to appreciate the coming
of age achievement of driving, yet provide a sobering reminder about the
responsibility such a rite of passage carries.
car accident statistics are staggering, so State Farm is taking action by providing
incentives for safer driving. Those incentives include grants for the
winner's high school and even tickets to a Kelly Clarkson concert.
Celebrate My Drive is a weeklong event that ends this Saturday October
26. High school students are encouraged to go online and make their commitment
through the Celebrate My Drive website for a chance to win.
State Farm is taking the approach of positive reinforcement for safe driving,
rather than using scare tactics to get teens to drive safely. This is
not the first year State Farm has held the Celebrate My Drive campaign.
Last year, the insurance company saw success in spreading awareness to
teens about safe driving,
distracted driving, and
texting while driving.
State Farm has a number of different tools that teen drivers and parents
of teens can use to reinforce safe driving habits, such as Road Trips®,
Road Aware®, Steer Clear® and many others. Statistically, drivers
under the age of 18 are at an increased risk of being involved in a collision
than any other age group which is why learning tools like this can be
Are you a teen driver? Take the pledge! If you're a parent of a teen
driver, encourage your son or daughter to drive safely by providing them
with the educational tools they need. Roman & Gaynor supports pledges
like these and others like the #ItCanWait campaign to promote safer driving
and fewer deaths/injuries on Florida roads.